Cubism label boss and Lunacy Sound Division main man Mark Gwinnett’s first love of music was grounded by the awesome had to be there era of the Madchester music scene of The Stone Roses, Inspiral Carpets, Happy Mondays etc.... For years during his teenage years Mark then followed the bands he loved catching so many live shows by everyone from Nirvana, Red Hot Chili Peppers, Rage Against the Machine to The Wonderstuff, Ned's Atomic Dustbin and The Charlatans. Then came the Hip Hop, Mark began to get bang into everything from Onyx to Cypress Hill to Gangstarr. There was that one mad year in '92 that the Reading festival was privilidged to have Nirvana and Public Enemy headlining on consecutive days!. An amazing musical feast. This was all before house music really took hold of his mind around '94 with a first visit to a certain nightclub called Cream in Liverpool. Still in love with all of the musical influences of his formative years. Mark really never looked back from that first visit to Cream and embarked on a wicked clubland journey incorporating the rave scene and early and jilted Prodigy tours which ultimately became responsible for Mark buying his first pair of 1210's in early ‘96. Lunacy Sound Division was brought to life in 2004 when after many years on the dance floors of nightclubs from Cream to Goodbye Cruel World to Space, Mark began to produce his own material to pepper into his DJ mixes with the advent of the CDJ into the booth alongside the trusted 1210s. The production grew and developed from loops, beats and FX in a DJ mix into full blown tunes played in their own right in the mix. In 2005 the live concept of Lunacy Sound Division was brought to life with live performances accompanied by FX, keyboards and live percussion at Kanya and Eden in Ibiza and regular appearances at Lunacy Nights towards the end of 2005 which was a pre club event at Priory in Farringdon, London put on by Mark and the LSD boys, (Martin Ridgway and Colin McCann), to primarily showcase new material. This was pretty short lived however but in early 2006 Mark upped the anti on the production and it became slicker and much dirtier.